There is an excellent living to be made as an exotic dancer. But your potential clients have to be able to find you. While you may have your own, private, portable brass pole and a trunk full of costumes, unless you really pay attention to marketing your business is going to stay quiet. Too quiet. Continue reading
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Ashley Madison vs escorts
Ashely Madison.com and its sister sites had a motto, "Life is Short, Have an Affair". The sites were very popular with over 37 million people signing up and posting pictures, descriptions and handing over credit card data. Continue reading
9 bulletproof incentives that escorts can offer their customers
According to Inc.com, over 65% of marketers implement some sort of loyalty programs to entice consumers. The general public has been trained to expect perks and benefits when they make any kind of purchase, large or small. And, as the amounts they spend increase, they expect the privileges to, as well.
To compete in this sort of market, an adult service provider has to be willing to adapt their marketing in a way that allows their clients to feel special, to feel like each of them has been elevated to the preferred customer status. Incentives are a great way to do this. Continue reading
Moving up: Escort on the rise
Many escorts arrive in the business more or less by accident. A job lost or a long period of unemployment can mean that a girl considers her options and decides to give escorting a try. Other girls go into the business quite deliberately but without knowing much about how the escorting world actually works. Continue reading
Escorts can change everything by changing one thing
Speaking with a lot of escorts of late doing a phone promotion, one of the things which came up over and over was that while most were generally satisfied with their business, there was a fair amount of ennui. One girl said to me, "I basically have the same date three or four times a day." While a good, professional attitude can get you through a lot, the fact is tedium can make escorting a chore (and, let's face it; a bore). Continue reading
Real world factors that make or break your escorting career
Despite your best marketing attempts, irresistible charm and undeniable beauty, there may be some other factors that are impacting your success (or failure) as an escort. The escort industry is largely affected by many external stimuli. And regardless of how hard you try to overcome them, these issues may dictate your outcome as a professional escort. Continue reading
Venturing outside of the escort box
Working with escorts, I was struck at how many girls, high end to low end, ran their businesses essentially the same way. Continue reading
Circle of noise: Automatic social marketing for escorts
The advent of the Internet revolutionized marketing for escorts. Now a girl could create a free internet ad, have an inexpensive website, post her own pictures and be found by potential clients. Of course with the internet other things have arisen including review sites, cam girls and a cornucopia of pornography. Continue reading
Escorts, how awful are your phone manners?
Recently I had occasion to phone escorts, literally hundreds of escorts. OMG. In a few hundred phone calls only one in ten calls – at best – were even slightly pleasant. I thought perhaps it was the sound of a woman's voice which was putting the escorts off, so I had my husband make calls. Lots of calls. My darling loves women, has a nice voice and has made calls for a living: he would come away from the phone a bit dazed. And utterly amazed at the lack of finesse these business women possessed. Continue reading
Event escorting
There is a wonderful legend which surrounds events like the Super Bowl, the Olympics and the major parties political conventions. Escorts from all over the United States, and indeed the world, goes the legend, flock to the cities where the event is being held, whereupon they triple their rates and make out like bandits. Continue reading