Marketing


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Escorts and the art of self-invention

Escorts almost never use their real names on the job, both for self-protection and because an assumed identity is the beginning of an intriguing invented self. Escorts have the opportunity to develop new personas, which is rare in the real job world. Continue reading

Tagged advertising, communication, hannah, model, personas, templates, theme

Preparing for and advertising dominant dates the easy way

The great world of domination and submission, BDSM, whips, chains and dungeons looks, and is, complicated. Just putting together a dungeon costs thousands of dollars with no certainty that you will attract enough paying customers to see a great return on your investment. Plus there are the leather outfits, thigh high boots, and all the other accoutrements of the domina. Great if that's your passion, but what if it isn't? Continue reading

Tagged bdsm, discipline, domination, hannah, marketing, s&m

5 themed escort session ideas with post templates

Escorting is a competitive business. There is obviously one service at the end of the day; but how you "package" your time can make the difference between great dates and good money and routine dates and routine money.

Marketing experts talk about "experience differentiation". Continue reading

Tagged advertising, candles, communication, hannah, lbd, leather, original, retro, robe, spa

How to craft up-market escort posts that work

For independent escorts advertising can make the difference between a successful business and just getting by. With the right post you can attract up-market, repeat, clients. With the right post you can ask for and get premium rates and great tips.

So what's the right post? Continue reading

Tagged advertising, communication, copy, photography, text

12 ways for an escort to get the client to book

Even the best sales people in business have difficulties closing the deal with some clients. But those who aren't skilled or educated in how to finalize agreements find it even more challenging when it comes down to that time to commit or walk away. Escorts have to get client commitment each and every time they book an encounter. It's often hard to judge whether a client is ready to book or not, but it's necessary for an escort to attempt to get him there. Continue reading

Tagged book, booking, clients, communication, work

Escorts gone retro: Taking a step back in time

Today, smart phones, tablets, laptops, the Internet and digital cameras are escorts' standard tools for marketing, communicating, screening — and everything else. However, as the world gets faster and faster paced, more people dream of an opportunity to step backward, enjoy a few moments of downtime, where electronic devices don't tell us where to go or who to see. They want a simpler time, where they can pretend to be living in a different, less complicated era. And in wishing so, they create opportunities for old-fashioned escorts. Continue reading

Tagged history, retro, roleplay

12 secrets to being the escort everyone wants to book

When you're working in the industry, there always seems to be that one escort in your area that, literally, everyone wants to book for an encounter. It doesn't seem to matter which demographics a client seems to fit into, he wants to see her. If you're not currently the "it" escort, don't dismay. It's possible that you will have your turn soon, if you play your cards correctly. Continue reading

Tagged communication, success